Wednesday, May 26, 2010

Mascara Guard


So i decided to not do the Scary Toilet paper.... awe i know right! But turns out the direction i wanted to go with it is already available here in the states..... Great Minds think alike i guess :) So in my quest to find the Greatest invention of all, I found a mascara applicator. Not the GREATEST invention all, but pretty cool.

It is a plastic guard that keeps a girl from getting mascara on her eyelid, which seems to happen a little too often.

My redesign will hold mascara in the handle along with a brow pencil. The comb will have a built in brush and i will try to make it an eye kit all in one.

The product has no name, so I'm thinking about EYE ENVY.... not sure ow I'm going to spin it yet.
"I ENVY" "EYE NV" "I N V". JUST A THOUGHT.

SO here are some pictures of the original product.... Still working on sketches.


I will be advertising to girls in the age range of 12 to about 17.
I'm going with a pop art culture feel to it all. I will redesign the product, the packaging , name and logo. I know that a magazine ad would be the best bet for this product , but i will also go a point of purchase ad as well. I will keep the product cheap, practical and youthful. I think this product will do great with all it's new redesigns!!!


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